Questions You Aren’t Asking, But Should

​Sometimes the best way to get where you want to go is to ask the right questions. Let's look at some of the questions you should be asking when starting a new business or a new sales campaign.

​What do you want?

  • ​​​​​What goal do you have for your business?
  • ​​​​​Why aren't you already there?
  • ​​​​What is holding you back?
  • If someone could solve the issue you are struggling with, who would it be?
  • ​​Who would you like to compete against as a direct competitor?
  • ​What differentiates your business?
  • ​Think of a time in your life  when you were very successful. What worked for you? Can you replicate that?

​But what do you really want? Make it concrete.

​In one or two sentences, write down what you want. Make sure that a non-industry professional can understand the statement. Share it with a trusted business advisor.

Should I outsource?

  • ​​​​Can someone do it better than me?
  • ​​​​Can someone do it faster than me?
  • ​​​Have I already fully written out and duplicated the process?
  • ​​​​Is it scale-able?
  • ​Will it free up my time to do more important things?

Should I ​automate?

  • ​​​​​Can I deliver the same or better experience?
  • ​​​​​Can I get it done faster?
  • ​​​​Will it reduce costs?
  • ​​​​Is it scale-able?
  • ​Will it free up my time to do more important things?

How do I get started?

Getting started can be challenging, but consider these steps before starting your next sales campaign:

  • ​Evaluate Options
  • ​​Test
  • ​​Validate
  • ​​Improve
  • ​​Rinse and Repeat

​Having trouble getting started?

  • ​​Have clear and concrete goals
  • ​Find someone you trust to bounce ideas off of
  • ​Take business classes
  • ​​​Attend networking events

​Still having sales trouble? Feel free to reach out and contact me. Please ​write out the details of your question so that I may best help you. .

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